OK, confession time. The past few years we haven’t been really psyched going to the annual Family Winemakers event in northern Cal. I know, I know, why wouldn’t someone dedicated to fine wine be psyched about heading to the greatest showing of California wines in the state? Sounds crazy. But please understand, for us this is work. Whenever we’ve attended this event the last few years it has been a litany of new producers trying to charge too much for their wares. It was literally painful going from new Cab guy to new Cab guy, tasting their wine, and then have them tell you it was $125 a bottle and they were going “exclusively mailing list only and perhaps a few restaurants they were going to hand-select.” For every Mark Neal or Mike Officer (Carlisle) we have found over the years there have been 20 other guys that didn’t have a clue. So we essentially fly up, spend hundreds of dollars, and leave with nothing more than memories of some pretty good $100+ Cabs and $60+ Pinots that will no longer exist in a few years because they should have been half that price. Oh well, we’re not ones to suffer fools.
But this year, we thought, might be a bit different. Economy in the tank, global premium wine sales ground to a halt and the closure and/or continuing liquidation of a few wineries throughout the state might actually have some of the upstarts paying attention. This scenario, in conjunction with the outstanding 2007 harvest, would lead us to believe that there was some potential business to be done. We were actually a little pumped to check out the show.
Believe it or not, more of the same. More $60 Pinot Noirs, more $125 Cabernets, diamonds on the fingers, marketing plans culled directly from the Wine Advocate/Harlan school of wine sales. Lord, when will these people learn? It seems that no start-up wine producer wants to grow with their consumer, instead looking to hit ‘em directly in the pocketbook from the opening gun. Is it the economics of a start-up operation that is causing this lack of reason? If so, it appears that starting a winery would be the equivalent of buying a home at the market high five years ago, not even remotely economically viable. Nope, I think it’s merely a matter of laziness. Opening a few web sites, reading a few wine catalogs, and pricing their product based upon what everyone else is pricing their product, not taking in to consideratrion what the consumer actually wants to (or is able to) pay and/or their production costs, and/or whether or not all the other guys are selling their wines if they haven’t received 94 points from Wine Spectator.
We think globally here. Napa’s competition isn’t the rest of Napa, it’s the rest of the world. Bordeaux, Argentina, South Australia, South Africa, Chile are all trying to get their peace of Napa’s pie, and Napa is making it easy for them by jacking prices and cashing in on a brand (Napa Valley) that makes $20 wine fly off the shelves but carries no further weight once the wine hits the $40-$50 mark. At that juncture it’s anyone’s game and….
Whew! Major digression! Put away the soap box and on with the show. All things considered the wines in geenral were pretty exciting. The 2007 harvest was an outstanding one for California’s north coast so we wanted to take a good look at Pinot and Zin in particular…and we did just that.
On the Pinot front there were some great wines to be had, including hot new releases from Benovia (Mike Sullivan’s awesome new project post-Hartford Court), Calera (new single vineyard are knockouts, in particular the 2006 Reed), Clos Pepe, Fort Ross, Keller Estate, Melville, Mount Eden (coming on strong with their 2005…), Patz & Hall, Pisoni (quite elegant for this winery), Roessler, Row 11 (newcomer with a great value offering), Siduri and Varner (also 2005, must be a Santa Cruz thing…).
Zins were more of a mixed bag even in the context of this ‘best since…’ vintage. We were taken aback by the latest from Benovia (again), Branham (great Rockpile), Conway Family (remember that name…), Dashe (elegant as usual) and Mauritson (finally! their 2007 Dry Creek is great..)
Cab producers with their heads screwed on straight? Hmmm…you’re looking at some of the usual suspects from previous vintages, including Barnett (not the $100+ Rattlesnake bottling), John Anthony, Keenan, Palmaz (their Cedar Knoll 2005 was great for the money), Snowden, Titus. Wish there were more names here but most of the other candidates were either over-priced (though many were tasty), restaurants only, not up to snuff, or all of the above…
There are two white wines to give ‘props’ to. First, the Varner boys are producing some wicked-good Chardonnays from their tiny plots in the Santa Cruz Mountains, and not charging an arm and a leg. Nicest guys on the planet, always smiling, their wines are brilliant, support these cats! Also, the Sauvignon Blanc from Greystack Cellars was truly exceptional. Don’t know the whole story (the winery thinks it has to do with their northern Italian clone) but this is a brilliant wine and worth every penny…
Sign of the times? There were a lot of “A-list” producers at this shindig trying to drum up business. Names like Turley, Littorai, Martinelli, Robert Foley, Pride, Pahlmeyer, Paloma, Merry Edwards, lots of mailing list darlings plying their wares…
Next time…what we ate.












